Wear It Well Mission

-that 1 in 10 people lack access to clean water?
-that diseases from dirty water kill more people every year than all forms of violence—including war!
-that access to clean water improves health, empowers women, raises education levels, boosts economies and gives hope. 

that clean water changes just about everything?


Thank you for inquiring about the cause Wear It Well supports. My name is Marni Truelove and this is the origin story of the boutique and how our carefully curated collection of sustainable, preloved designer fashions has helped to bring water to those in need. After hearing the founder and CEO of charity:water speak, I felt challenged to find a way to weave purpose and generosity into my work. Challenged to make my life meaningful—more than successful. 

Some might call it a mid-life crisis. But I prefer “awakening”.

In 2017, my husband and I moved to a farm in Columbia, TN and I began looking for a way to serve my small community and impact the larger world. Then one Sunday we heard the founder and CEO of charity:water speak and something sparked. I felt challenged to find a way to weave purpose and generosity into my work. Challenged to make my life meaningful—more than successful. 

So I began learning about charity: water. This inspiring non-profit raises awareness and funds that are invested in local partners to build sustainable community-owned water projects all over the world. I 
decided I wanted to be part of their mission to bring clean, safe drinking water to every single person on the planet.
To create a revenue stream, Wear It Well consignment boutique was born with its mission to donate 10% percent of every sale to fund clean water projects for charity:water.

Charity:water estimates that a project can run anywhere from $10,000 to more than $25,000, depending on location, resources etc.  So I set the boutique’s goal at $10,000 and we opened our doors on February 12, 2020–right before a pandemic.  Covid definitely presented challenges for every business owner and like so many others I realized I had to pivot to prosper. I started photographing the best treasures on our racks, piece by piece and I hired a team to create our website—which has since become THE place for thrifty shoppers to preview and purchase our newest preloved designer arrivals. 
We have developed a number of friendships and a multitude of loyal thrift shoppers and consignors who have chosen action over apathy. I couldn’t be happier watching an idea become a successful reality. 
On Giving Tuesday, November 30, 2021, we donated our first $10,000. Now, 21 months or so later we look forward to charity:water furnishing GPS coordinates of the location where our first donation was deployed so all of our shoppers and consignors can see how buying secondhand fashions can impact the world. 
Just one year later, on Giving Tuesday 2022, we fully funded our second $10,000 water project. Now we are working on our third. Hopefully with a fourth to follow. 
Thank you to all of our shoppers and consignors who support our clean water mission. Your generosity brings not just short-term wellness but generational change. 
DO YOU REALIZE that we could solve the water crisis in our lifetime?